Hornets Guard LaMelo Ball was named to his first NBA All-Star Game in 2022. The Hornets digital team created content to document and celebrate his experience prior-to and during his weekend in Cleveland. LaMelo would also be named to and participate in the 2022 Rising Stars Game.
When LaMelo was officially named an All-Star, we launched a new visual campaign commemorating the moment. The goal was to align with the organization's brand but to differentiate it from other visual assets.
In addition to graphics, we traveled with LaMelo capturing photos, videos and other social content on ground at 2022 NBA All-Star Weekend.