HORNETS GIPHY

In 2017, the Charlotte Hornets Digital Team set out to establish and grow the team's official GIPHY channel, giving fans a new way to engage with and share Hornets content across their favorite social media platforms. I led the creative production of custom GIFs, directing players during shoots and bringing the content to life through animation and post-production. The goal was to create fun, engaging, and easily shareable content that captured the team's personality and connected with fans. Within the first few months, the GIFs generated more than 20 million views, establishing the channel as a successful extension of the Hornets' digital presence. View the collection: giphy.com/buzzcity Note: GIFs may load or play slowly due to the number displayed on this page. For smoother playback, right-click and open individual GIFs in a new tab.