HORNETS SUMMER LEAGUE '19

Held annually in Las Vegas following the NBA Draft, NBA Summer League gives fans their first opportunity to see newly drafted rookies and young players compete at the professional level. For the 2019 NBA Summer League, I led the Charlotte Hornets' social media creative efforts, developing a distinctive visual identity designed to set the team apart from the rest of the league. The creative direction included custom illustrations of every player on the roster, along with a cohesive collection of game-day assets, including score updates, player statistics, and other social media graphics. Together, these elements established a consistent and recognizable look throughout Summer League.