JORDAN 1 AUCTION
The Charlotte Hornets Digital Team partnered with the Charlotte Hornets Foundation and Jordan Brand to auction off rare Air Jordan 1 sneakers in support of the Foundation. I led the creative efforts, directing and capturing photography, developing social media concepts, and designing promotional graphics to generate excitement around the auction. The campaign helped raise nearly $100,000 for the Foundation and earned coverage from major sneaker and lifestyle publications, including HYPEBEAST, Sole Collector, Sneaker News, and more.