HOOP TEA
At Hirschfeld, we worked with client Hoop Tea (Anheuser-Busch) to design and transform a new Volkswagen Bus into a traveling experience intended for college football tailgate events. This project required the fabrication team to build interior and exterior spaces that fit the needs of the client. After learning more about the final space, I worked with our internal client services team and the client to design large format graphics. Hoop Tea was founded by friends who quit their jobs to embrace a free-spirited beach life in Ocean City, Maryland - and their visual identity reflect that lifestyle! We worked with their team to match the vibe they’ve established while also giving them a fresh design that felt unique. I worked heavily with my creative team to design and concept the interior space. The goal was to include a camera and couch for a photo booth setup and a flat screen TV for tailgate viewing in the trunk. We were able to set things up in a way that felt fun while being easy to set up and maintain for the tailgate crew.
