Hirschfeld
Hirschfeld is a full-service experiential marketing agency specializing in the design, fabrication, and activation of live brand experiences. To strengthen the company's presence in the experiential marketing industry and better reflect its personality, capabilities, and creative approach, I led a comprehensive rebrand aimed at establishing a more cohesive and recognizable visual identity. The rebrand focused on creating consistency across all brand touchpoints, including sales materials, digital platforms, and social media content. I developed a new logo, brand assets, and comprehensive brand guidelines to establish a unified visual direction. In addition to the refreshed identity, I completely redesigned the company's website, bringing the new brand to life through a modern digital experience that better showcases Hirschfeld's work and capabilities.